PEACHFUZZ WAXING BRANDING

SEASONAL BRANDING AND MARKETING PROJECTS

Woman lying on beach sand holding a peach in front of her face.
Person wrapped in blankets reading on a white bed.
Person in red pajamas holding phone and drink against sparkly backdrop.

BRANDING STORY: I WANT TO LAUNCH MY FREELANCE BUSINESS. BRANDING-WISE WHERE DO I START?


When you finally decide to start your own business, on top of so many logistics, there's a whole another realm of visual branding that awaits: aligned visual mood and message in website, social media, and marketing saves you so much time in the long run - we all know that. But where do you start?


Gabby had another problem. While grabbing coffee at JJ Bean, Gabby asked 'Visually, how will I promote myself as a skilled waxer while not jump scaring everybody with waxing videos and photos?'. I'm in a unique position where an Iphone photo of the outcome will not speak for itself like other creatives such as tattoo artists or hair stylists.

 

Three oranges lined up on a peach-colored surface against a light background.
Woman in coral swimsuit floating in clear pool water with tropical flower.
Cozy scene of someone cuddling with a grey cat on white bedding.
Overhead view of person reading book in bed with coffee mug on white sheets.
Holiday celebration scene with person wearing red pajamas and festive headband.
Two champagne glasses toasting in front of disco ball with red sparkly backdrop.

So our journey began.


With 9 months of rain in Vancouver deterring the typical waxing-invoking photos like a margarita on the beach, we decided to go inward: what are some motives for getting waxed? how does it FEEL (not look) afterward? what are some occasions that make waxing a must? why would people follow a waxing Instagram and why would they avoid doing this?


We mainly focused on three things: First, the self-care aspect of waxing. Not for the looks, but the clean hygienic aspect before your period cycle, the refreshing feeling afterward, and the therapeutic aspect of chatting with your waxer. Second is reminding people of the occasions when waxing is needed, such as vacation and holiday seasons. Third is information that you cannot get anywhere else. Coming directly from the specialist, what are some of the things people really want to know but maybe too embarrassed to ask publicly? what are some tips for aftercare? following the waxer will get valuable information delivered to your feed without having to look for it later.


SWIPE FOR RESULTS:

 

 

Orange sunglasses on striped beach towel against rocky coastal background.
Woman in orange crop top holding striped beach towel by sparkling ocean.
Woman in bright orange swimwear and sunglasses shielding face from sun on beach.
Woman in orange swimsuit smiling on sunny beach with ocean in background.
Woman in coral swimwear poses on sandy beach on sunny day.
Black and white portrait of person lying in sand at beach.
Person holding peach while relaxing on sandy beach with ocean view.
Black and white portrait with soft natural lighting on beach.
Three bright yellow lemons floating in rippling clear water.
Fresh fruits arranged on orange and white striped beach towel in sunlight.
Person in coral swimsuit floating in pool with red flower decoration.
A beautiful Ragdoll cat sits on white bedding while someone reads in the background.
White bedding with an open book and coffee mug showing cozy reading time.
Hands holding an open book against white bedding in natural light.
Cozy morning scene with loungewear, coffee cup and book in bed.
Relaxing reading moment in bed with white comfortable bedding.
Cozy reading nook with decorative cat mug and book on side table.
Close-up of white socks with red text against gray background.
Black and white photo of book and blankets by city window.
Overhead view of person reading book in comfortable white loungewear.
Cozy reading scene with coffee mug and book against city backdrop.
Person relaxing on white bedding with a laptop nearby.
White bedding and pillows on a cozy bed with a MacBook.
Hand lighting a golden candle beside a slice of cake with sparkly holiday decorations.
Holiday table setting with lit candle, pinecone, and red berries against warm lighting.
Hand holding clear glass ornament against red sparkly background with champagne and gifts.
Two hands toasting champagne glasses over disco ball with festive holiday decorations.
Overhead view of champagne glass with holiday decorations and disco ball reflections.
Festive party scene with champagne bottles against a sparkly silver backdrop.
Holiday celebration with red decorations and champagne against sparkly backdrop.
Joyful holiday party scene with red attire and festive decorations.
Red Christmas stocking with white trim hanging against shiny metallic tinsel backdrop.
Festive celebration scene with red shirt and champagne against sparkly background.
Party setting with festive red backdrop and playful holiday accessories.
Elegant party setup with champagne, martini glasses, and sparkly heels on velvet surface.
Small decorative diver figure balanced on edge of champagne glass with bokeh background.
Festive holiday setup with disco ball, champagne bottle, and wrapped gifts on red background.

SO WHAT DOES THIS HAVE TO DO WITH HIRING A BRANDING PHOTOGRAPHER/VIDEOGRAPHER?


Well, imagine having a go-to person year-round to consult your brand and the content you want to create, schedule the launching of a brand or products, conduct seasonal promotions, or do pretty much anything you need along the way. Having the assurance of carrying out your vision, you'll find yourself taking more actions for growth. Gabby and I do periodical check-ins (it also helps that I'm her waxing client) to ensure she feels confident in her branding, look for opportunities to elevate her brand and keep the social media running with ideas. Not just her photographer, but we also grew to be accountability partners for each other.


CONCLUSION: If you're thinking of creating a brand for yourself, get help with branding early and ideally, look for methods of consistent support to help you up and running smoothly throughout. And know that no matter what, you're doing so well so keep doing what you love!